Search Engine Optimization: Not As Scary As It Sounds

February 14, 2009

search-engine-marketing

When I first heard about SEO, or Search Engine Optimization for long, a few years ago, I thought it was something only the super techie nerds were supposed to how to use and be concerned with…kind of like the finer points of Star Wars. I accepted it as something I knew existed, but needn’t worry myself with because I would never understand it…kind of like stem-cells and my ex-girlfriend (I’m actually starting to understand stem-cells). However, after recently delving a little deeper I realized after breaking it down, it’s not as scary as it sounds.

SEARCH: Well that’s just looking for something. I know how to do that.

ENGINE: Engines are what make things go…know that one too.

OPTIMIZATION: That’s all about getting the most of something with an -ATION at the end…three for three I am.

So when you add it all up, it’s all about getting the most out of the engine that does your searching. To give it a little structure, it’s simply maximizing the likelihood that your site will come up in the results of Google, Yahoo, and the like when people search for related terms. Whether your a small-time blogger or a retail juggernaut, SEO is all about implementing a strategy to make sure when people are looking for something that you happen to offer, it’s you they happen to find. Different SEO tools do different different things, but in the end it’s all about increasing the relevance of your site to search engines like Google through precise, targeted key words, searchable tags, related inbound links, and the structure and content of your actual site. Improve these areas accordingly and the volume and quality of traffic to your site will improve, your page rank will go up, and the process becomes cyclical…this is search engine optimization, and it is here to help.

Now consider that explanation the fun, quick cartoon version to give you lay folk an idea of what search engine optimization is all about…however, for the Mona Lisa of SEO explanations click on the old lady below to see what she’s smiling about.

mona-lisa

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What IS up?

January 16, 2009

Without further ado, let’s get this blog rolling. So, overall the REASON for this blog is that it’s part of a sweet new course at Michigan State University called “New Media Drivers License” taught by Derek Mehraban and Dr. Rick Cole (two of the coolest conveyors of knowledge I’ve had the opportunity to meet). NMDL is all about learning the latest tools (and art) of the digital world and applying it to the advertising, marketing, public relations, business trades, everything trades. To me, this is the way of the future for all business, but particularly those in the communications industry.

Check it out for yourself at THE DIGITAL BUS.

The PURPOSE of this blog is, well, to promote myself – Paul Kanan. To me, public relations (my major) can be used from the highest of corporate levels on down to the individual himself (or herself). As an individual myself, I feel public relations is an art and a skill that can be practiced everyday by treating oneself of as brand as well as a person. What I’m selling are my thoughts and ideas – on Obama, on politics on culture, on you, on me, on life. Why those particular things you may ask? Well, that’s basically all I care about…and yes, I care about you.

OK, so here we go. Rock n’ roll. Let’s do this. Open up your mind and let me blow it away. YES WE CAN!