David Meerman Scott: The Sage of New Media

February 27, 2009
photoofdavidmeermanscott_0063Not since the lessons of man were laid down on papyrus has one book so succinctly held the virtues of a way of life. Apologies in advance to anyone offended by that initial statement and comparison (whispers: because I was referring to the Bible), but the scope of importance that David Meerman Scott‘s The New Rules of Marketing & PR spans requires a lofty description. Scott’s New Rules is the go-to guidebook for anyone and everyone in the fields of marketing and public relations. From the undergrad to the company president, this book should not only be required reading for anyone who wants to learn and understand how to use new media to promote their organization, it should be a bedside tome. Scott has succeeded in explaining how to use new media, from blogs to podcasts and site content to viral marketing (and social media and search engine optimization and like a trillion other things), to take your organization into the new and necessary future of marketing and PR. New Rules is a godsend for anyone who wants to know, thinks they know, or doesn’t know a thing about how to effectively use new media.
The Bible of New Media

The Bible of New Media

Following up a masterpiece is never an easy task, just ask J.D. Salinger or Hootie & The Blowfish. Scott, however, seems poised to keep the streak alive with his latest offering entitled World Wide Rave. You may be asking, “What the heck is a World Wide Rave?” Well fear not, my companions, Scott has an answer for you. According to the official World Wide Rave site, a WWW (for shortsies) is “when people around the world are talking about you, your company, and your products. Whether you’re located in San Francisco, Dubai, or Reykjavík, it’s when global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there.” Well that sounds positively splendid to me. Who wouldn’t want that? If you’re on the Web, you’re there for a reason, and that’s because you want people to hear what you have to tell them. Learning how to bring the world where you want them sounds like a nice size target audience, no?

The New Testament

The New Testament

I encourage you to get to know Mr. Scott and his work. In fact, if I were you I’d just buy copies of both books right now. I’ve already ordered my copy of World Wide Rave and a second copy of New Rules, because when you refer to Mr. Scott’s wisdom as much as I do, it’s better to have a back-up for when you can no longer read through the highlights, dog-ears, and notes in the margin.

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