Get Your License to Drive…New Media

February 21, 2009

Turn into New Media

What if during all of that time you spend on Facebook and using “the” Google (thanks, McCain) you were actually developing skills you could use in your career? What if you could actually earn credit by using them and the rest of the Internet even more than you do now? Well wipe the drool from your laptops and dream no longer, my friends (ibid, the Maverick). Michigan State University, always a forerunner in the field of communications, is once again ahead of the game with their latest course offering entitled, “New Media Drivers License.” Taught by leaders of the old and new schools of communications, Dr. Richard Cole and Ingenex CEO Derek Mehraban (sort of like the Butch and Sundance of cool teachers), NMDL takes you on a journey through what you thought you already knew and makes you realize you didn’t know much at all.

NBDL Instructors: Butch Cole & The Ingenex Kid

NMDL Instructors: Butch Cole & The Ingenex Kid

You’ll learn how to use social networks like Facebook and Twitter, search engines like Google and Yahoo, YouTube, blogs, and podcasts to advance yourself academically and professionally. This is one of those classes that you tell your friends that you’re taking and they can’t believe you’re actually getting credit for it. The only difference being you’re actually going to use every single thing you learn from Day 1 in class to your last day on the job…and love every minute of it. So what are you waiting for? Sign on, sign in, and sign up. Then again, if you don’t know how do to that yet, you need much more than a New Media Drivers License.


Let’s Do Some Social Networking (Not for Softball Guy)

February 7, 2009

It’s almost rare these days to meet someone who isn’t on MySpace or Facebook or involved in some sort of online social network. Those that aren’t usually fall into one of three categories:

1) The first are the seniors or Champions Tour members of our society due to the fact that, let’s just face it, lack the now nearly innate skills (computer and social) required to handle the complexities of this new medium. They deserve a pass and special kudos for getting on board. C’mon, you can keep in touch with the grandkiddies!

2) The second group are those members of generations Baby Boom and X due to a number of factors including, but not limited to – jobs, families, apprehension, “don’t get it”, they just don’t have the time, and their kids don’t want them on. I believe that we’ll start to get a lot more converts from this group once they realize it’s not just for kids and twenty-somethings, but can actually help you professionally (we’ll address this later).

3) The third group are those that believe they are just too cool for MyFace or Spacebook or because “that %#@! is just for high school girls”. Everyone has a few friends who are still holding out just to be contrarian or for the attention they get when people ask them why they aren’t on. You can usually recognize this guy (it’s usually a guy) by the fact he’s in a three summer softball leagues, has meetings regarding said leagues in the winter, and is still holding onto that high school dream in hopes that Dave Dombroski will attend that West Michigan Softball Classic and recognize what every one else has somehow missed these last ten years.

What I’m getting at is that unless you have a good excuse, there’s no reason not to be utilizing social networking sites like Facebook, LinkedIn, and Twitter just to name a few (besides bands and other artists, MySpace really is just for high school girls). Just look at it as another way to get yourself out there, socially and professionally. Instead of breaking down each site and explaining how you can benefit just look at it from the perspective of a company. Let’s face it, when you boil everything down we’re all just our own personal brands. Just like Google, Nike, Apple, Volkswagen, Obama, etc we’re all subject to positive and negative perceptions. If you drink too much and hit on your best friend’s girlfriend, that’s bad PR…you jump in front of oncoming traffic to save a little old lady, your stock as a human being goes up. Everything else is somewhere in between. Social networking is a way to effectively manage your own personal brand identity. Facebook allows you to connect. LinkedIn allows you to promote. Twitter allows you to be heard. Never before have individuals been able to so effectively control the message and therefore who they are…and isn’t that what PR…and life…is all about?

The Glory that is Google Reader

January 22, 2009

For someone who considers them self fairly savvy in the ways of the Internet, I really don’t know too much about what Google can do for me outside of finding information on anything I could possibly imagine…oh and zooming in on any location on the planet (Google Earth). I occasionally use Google Docs, but that’s about it. I still don’t use Google Calendar, I just remember where I have to be. I don’t use Google Groups, just Facebook or mass texts/emails. I don’t even know what Google Analytics is (but I’m gonna find out, don’t worry).


This brings us to Google Reader. I had a vague idea of what it was all about. I knew that it essentially let you read what you wanted to read from all over the Internet in one place. That may sound like a simple explanation, but after checking it out, that’s really about what it boils down to…and I have to admit, IT’S FANTASTIC. As someone who tries to keep up with the news from around the world, sports (fantasy and reality), weather, various blogs, and a plethora of other things on a daily basis, Google Reader truly is a transformational tool. Instead of me trying to go into detail on the finer points of the application, here is a video that explains what Google Readers does and how to do it:

If that doesn’t get you excited, I don’t know what would. But seriously, instead of having to individually type in every URL for the site you want, or scrolling through all of your bookmarks, you can wake up, turn on, and tune in to everything you want to know from everywhere you want to get it. I would say its only drawback is that it does take a bit away from the personalities of each individual site, but it surely makes up for it in the amount of information it allows you to cover with it’s organization and time-saving ability.

Sometimes I like to check out the New York Times for the latest news and editorials, The Daily Beast to get a mix of news and entertainment, ESPN.COM for my sports, and so on and on and on. Instead of having to go to each site individually and not knowing if I’d missed anything or forgetting if I’d read something, Google Reader takes care of all of that for you in one place. I’ve already added several new sites to my daily consumption since I began regularly using Google Reader this week. I am a permanent fan and I already feel smarter for it.