Get Your License to Drive…New Media

February 21, 2009

Turn into New Media

What if during all of that time you spend on Facebook and using “the” Google (thanks, McCain) you were actually developing skills you could use in your career? What if you could actually earn credit by using them and the rest of the Internet even more than you do now? Well wipe the drool from your laptops and dream no longer, my friends (ibid, the Maverick). Michigan State University, always a forerunner in the field of communications, is once again ahead of the game with their latest course offering entitled, “New Media Drivers License.” Taught by leaders of the old and new schools of communications, Dr. Richard Cole and Ingenex CEO Derek Mehraban (sort of like the Butch and Sundance of cool teachers), NMDL takes you on a journey through what you thought you already knew and makes you realize you didn’t know much at all.

NBDL Instructors: Butch Cole & The Ingenex Kid

NMDL Instructors: Butch Cole & The Ingenex Kid

You’ll learn how to use social networks like Facebook and Twitter, search engines like Google and Yahoo, YouTube, blogs, and podcasts to advance yourself academically and professionally. This is one of those classes that you tell your friends that you’re taking and they can’t believe you’re actually getting credit for it. The only difference being you’re actually going to use every single thing you learn from Day 1 in class to your last day on the job…and love every minute of it. So what are you waiting for? Sign on, sign in, and sign up. Then again, if you don’t know how do to that yet, you need much more than a New Media Drivers License.

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What IS up?

January 16, 2009

Without further ado, let’s get this blog rolling. So, overall the REASON for this blog is that it’s part of a sweet new course at Michigan State University called “New Media Drivers License” taught by Derek Mehraban and Dr. Rick Cole (two of the coolest conveyors of knowledge I’ve had the opportunity to meet). NMDL is all about learning the latest tools (and art) of the digital world and applying it to the advertising, marketing, public relations, business trades, everything trades. To me, this is the way of the future for all business, but particularly those in the communications industry.

Check it out for yourself at THE DIGITAL BUS.

The PURPOSE of this blog is, well, to promote myself – Paul Kanan. To me, public relations (my major) can be used from the highest of corporate levels on down to the individual himself (or herself). As an individual myself, I feel public relations is an art and a skill that can be practiced everyday by treating oneself of as brand as well as a person. What I’m selling are my thoughts and ideas – on Obama, on politics on culture, on you, on me, on life. Why those particular things you may ask? Well, that’s basically all I care about…and yes, I care about you.

OK, so here we go. Rock n’ roll. Let’s do this. Open up your mind and let me blow it away. YES WE CAN!