The End is the Beginning

March 25, 2009

My original plan was to do this presentation in class. When that didn’t work out I decided to post it here accompanied by a voice over explaining the individual slides. I wanted to do it Civil War-style…kinda like in a Ken Burns’ documentary when the soldiers’ letters home are read aloud. But alas, my technological prowess does not work outside the realm of Mac, and because I do not currently have my Mac, I couldn’t add the voice over. However, I think the presentation is pretty self-explanatory. Just in case, though, I’ll provide short descriptions of each slide below.

SLIDE 1: The theme for this presentation is geared around a tribute to my favorite literary greats and combining wisdom of the past to approach the way of the future. The title of the presentation is taken from James Joyce’s A Portrait of the Artist as a Young Man. (pictured in right corner: James Joyce)

SLIDE 2: Before taking this class I thought I had a pretty good grasp of new media. It turns out that I didn’t really know all that much.

SLIDE 3: My original plan for the course was to write a blog about the Barack Obama Administration. However, although it was a good idea (I think), the course requirements didn’t lend themselves to it. Therefore, while I kept the name of the blog, it became more of a comment about my NMDL learning experience. (pictured in right corner: John Steinbeck)

SLIDE 4: Taking the NMDL course allowed me to learn the skills necessary to be an effective blogger. The quote is mine because I’ve always believed if someone else has already said it best, there’s no reason to not to use it for yourself…on the other hand, if you can say it best, don’t hesitate to speak your mind (so I did). (pictured in right corner: Super Obama)

SLIDE 5: Having already had some knowledge of new media from prior experience I knew that it was possible to learn by experimenting. The NMDL teaching process does just that…by having us dive in we were able to learn by doing. (pictured in right corner: Ernest Hemingway)

SLIDE 6: Social networking sites like Facebook, Linkedin, and Twitter aren’t just for everyday socializing but can be used to effectively promote yourself and your organization.

SLIDE 7: Social bookmarking sites allow you to take your favorite sites with you wherever you go and promote stories and sites personally important to you and professionally important to your organization.

SLIDE 8: Search engine optimization and marketing allow you to maximize the endless potential of promoting yourself, your organization, or your product on the Web.

SLIDE 9: For better or for worse (I think for better), Google is continuously developing new ways to expand itself into more areas of new media. Everything from its original intent as a search engine to search engine optimization to document sharing, email, and much much much more.

SLIDE 10: Podcasting is a fantastic way to get your message out in a fun, entertaining, informative, and convenient way. RSS feeds funnel everything one could want into one place.

SLIDE 11: The NMDL is a real weapon in the competitive professional world. The skills learned not only look good on resume, but are more than applicable in today’s fast-paced, technologically evolving marketplace. (pictured in right corner: William Shakespeare)

SLIDE 12: The New Rules of Marketing & PR… by David Meerman Scott and Presentation Zen by Garr Reynolds, while being the primary texts for the course, are also two guides that can help anyone, from beginners to experts, in the new media world. HIGHLY RECOMMENDED

SLIDE 13: While many people may think they won’t understand the finer points of new media, no one should hesitate to get their NMDL. This course should become a fixture at MSU and it should be the NMDL alumni that spread the word. It was definitely one of the best classes I’ve had the opportunity to take.

SLIDE 14: There is no SLIDE 14, I’m just superstitious. NMDL 4 LIFE!

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Let’s Do Some Social Networking (Not for Softball Guy)

February 7, 2009

It’s almost rare these days to meet someone who isn’t on MySpace or Facebook or involved in some sort of online social network. Those that aren’t usually fall into one of three categories:

1) The first are the seniors or Champions Tour members of our society due to the fact that, let’s just face it, lack the now nearly innate skills (computer and social) required to handle the complexities of this new medium. They deserve a pass and special kudos for getting on board. C’mon, you can keep in touch with the grandkiddies!

2) The second group are those members of generations Baby Boom and X due to a number of factors including, but not limited to – jobs, families, apprehension, “don’t get it”, they just don’t have the time, and their kids don’t want them on. I believe that we’ll start to get a lot more converts from this group once they realize it’s not just for kids and twenty-somethings, but can actually help you professionally (we’ll address this later).

3) The third group are those that believe they are just too cool for MyFace or Spacebook or because “that %#@! is just for high school girls”. Everyone has a few friends who are still holding out just to be contrarian or for the attention they get when people ask them why they aren’t on. You can usually recognize this guy (it’s usually a guy) by the fact he’s in a three summer softball leagues, has meetings regarding said leagues in the winter, and is still holding onto that high school dream in hopes that Dave Dombroski will attend that West Michigan Softball Classic and recognize what every one else has somehow missed these last ten years.

What I’m getting at is that unless you have a good excuse, there’s no reason not to be utilizing social networking sites like Facebook, LinkedIn, and Twitter just to name a few (besides bands and other artists, MySpace really is just for high school girls). Just look at it as another way to get yourself out there, socially and professionally. Instead of breaking down each site and explaining how you can benefit just look at it from the perspective of a company. Let’s face it, when you boil everything down we’re all just our own personal brands. Just like Google, Nike, Apple, Volkswagen, Obama, etc we’re all subject to positive and negative perceptions. If you drink too much and hit on your best friend’s girlfriend, that’s bad PR…you jump in front of oncoming traffic to save a little old lady, your stock as a human being goes up. Everything else is somewhere in between. Social networking is a way to effectively manage your own personal brand identity. Facebook allows you to connect. LinkedIn allows you to promote. Twitter allows you to be heard. Never before have individuals been able to so effectively control the message and therefore who they are…and isn’t that what PR…and life…is all about?