Google AdWords, Thou Art Thy Enemy

January 31, 2009

Well this week I have been attempting to learn Google AdWords, with what I thought were reasonably successful results. Boy was I wrong. It seems so simple and I feel like I really understand the strategy and use of AdWords, but after compiling several campaigns, and subsequently launching them, I have yet to be able to see them…and isn’t that really the point of an ad? For people to see them? I’m starting to get pretty, pretty, pretty (in Larry David voice) pissed off. However, I will not give up, give in, or lose hope. I’ll continue to tinker with this beast until I’m it’s master.

For now, this is what one of my ads would have looked like if you can picture it off to the right of some Google search results:


So you see, the devil is in the details, and that particular detail is actually getting the ad to show up and lead people here, instead of people coming here and then seeing the ad. I’m sure with a little help from my friends I’ll get this figured out though.

I’ll leave you with a funny video of how creepy Dick Cheney was…whatta weirdo.